Jeff Thinnes
CEO, SummaForte
So recently I’ve been telling my friends that I'm launching a company promoting health, wellness, and high performance for gamers, traditional athletes, and others. They get it, but looking for more they then ask “so what’s new about that”?! I explain that we are using high-quality science-driven hemp-derived cannabinoids, including CBD, to prove that high performance and good health are compatible. Then comes the confused, furled-eyebrow question: “What the heck’s a cannabinoid?!”
So here’s a few basic Canna-Insights you can share with your friends…
The cannabis family has two primary branches – marijuana and hemp. Each of those branches has over 100 tiny, diverse family members called cannabinoids – essentially natural chemical compounds with different health benefits. The dominant cannabinoid in the marijuana plant is tetrahydrocannabinol -- or THC. This is the little psychoactive culprit that causes the “high” effect in humanoids. The dominant cannabinoid in the hemp plant is cannabidiol, also known as CBD. CBD does not get you high and, since 2018, if derived from the hemp plant, it is legal in the US. CBD is used for a variety of health reasons from fighting inflammation to maintaining a calm energy.
And if your friends seem intrigued and ready for more, go one step further and introduce them to CBD’s co-dwellers in the hemp plant: minor cannabinoids, terpenes and flavonoids. Over 100 of these friendly little guys live with CBD in the hemp plant, and each has its own health benefits. Some even offer unique fragrances and tastes. They also enjoy working together when consumed by humanoids, boosting each other’s benefits in what’s known as the “Entourage Effect.”
Boosting each other’s benefits -- now isn’t that what friends and family are all about?!
